Jeremy Schoemaker’s Show Me the Money! Keynote covered how he got to where he was to where he is today. Major themes included hard work, prioritization, diligence, and some more hard work.
- Jeremy Schoemaker met Ted Murphy at SXSW08 and was asked to keynote IZEAFest
- Path to Online Success
- 420lbs
- Over 50k in credit card debt
- Smoked 2 packs of cigarettes a day
- Could not get up before noon
- Met wife through an online script that he wrote which sent out an email to women on
dating sites- She wrote back saying that a simple, copy-and-pasted email wasn’t going to work and that he needs to try harder.
- Taught him the definition of work ethic, which is hard work.
- Tim Ferris’s book The 4‑Hour Workweek is essentially “hard work and time management”, but that doesn’t sell.
- Jeremy put together a book a called “Shoemoney playbook”
- But the publisher’s didn’t like the title.
- People get excited about thinking about doing stuff than doing stuff
- But “beyond Hard Work” is
- Work ethic, work habits
- Set to a routine
- Make progress every day!
- By making some progress on a project
- Geting the ball rolling
- Then you realize you are done in a couple of hours
- Prioritize the potentially profitable projects
- A tip from his wife
- Doing what others are not willing to
- No fear, no excuses
- People can come up with excuses all day as to why things aren’t going to work
- Building a site
- Building a site for people, not search engines
- A lot of people get worked up over SEO
- You want to have viral marketing (not necessarily high search engine rankings)
- Build a strong brand
- It’s important for people to be able to pronounce your brand
- Good content outranks SEO
- Survive without Google
- Building a site for people, not search engines
- Never Settle
- Never settle. period!
- 2004 started wih Google AdSense couple bucks a day
- By spring of 2005 with google AdSense, started to make 1–2k per day, 30–50k/month
- in August 2005, got the biggest check ever
- In 2006, NextPimp.com had
- 70,000 paying customers
- Drove 114,00 commercial ring tone leads
- Generated over $800,000 in contextual revenue
- Sold over 80k in hardware (mostly data cables)
- Over 15k in donations
- Mobile income in 2006 was over $5million
- in 2007, rings tones on a decline
- Created AuctionsAds, LLC
- Launched March 6, 2007
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- Within 4 months, over $2 million per month in revenue
- Over 25k publishers
- Sold AuctionsAds LLC on July 27, 2007
- In 2008, formed ShoeMoney capital LLC
- Invested in new startups with marketing, technology and money
- Purchased fighters.com
- Sold out Elite Retreat Conference in San Francsico
- Lots of new projects on the horizon
- Pitfalls of Success
- Scalability
- Growing too quickly
- People change what they are doing when they grow to large.
- Twitter isn’t changing the secret sauce. (It’s good but it’s not changing)
- How do we know something will work?
- Is it a needed service?
- Virility
- Revenue model
- Leverage your position
- NextPimp
- Showmoney.com blog
- AuctionAds Advertising network
- ShoeMoney Captial LLC
- Fighters.com
- Keynoting IZEA
- Looking for Help
- Basic Internet Skills
- I want people who want to do cool stuff, but will still do the hard work of taking
out the trash - 50/50 tests
- Doing work others won’t
- Things You Can’t Teach
- Trust
- Work Ethic
- Confidence
- Remember this:
- Never settle
- Always be leveraging
- Don’t be afraid
- Screw Google