When I joined the board of AIGA Cincinnati, one of my duties I quickly found out was to help send out the email newsletters to our members.
I won’t go into the long process of how to design an HTML newsletter (mostly because I wrote a whole chapter about it Professional CSS, 2nd Edition), but one curiosity I came across was that email clients support of GIF animations.
It’s neither subtle nor interfering. The animation is more of a compromise in its use, which is how I think most animations destined for email blasts to members should be.
However, I will mention that when I first found out about this availability, I had thought of doing a Halloween animation in a similar vain to that car ad with a ghost in it.
So, next time you are designing an email newsletter to your customers or members, try adding a bit of animation to the mix and see if you get any beneficial results.